Despite this, in the SEO community, there is often discussion about domain authority as. If you haven’t checked out Fresh Web Explorer, you really should. Best for: Finding Unlinked Brand Mentions. Enter the vault you want. But everything else, like company blogs, is fair game with the right approach. Google Alerts is also one of the best tools for finding unlinked brand mentions. . This strategy works great for well-known projects that get organic mentions. Step #2: Understand What You Want To Link To And Why. The cheapest plan costs $19. This is called an "Unlinked Mention" and about 98% of the time, business owners and marketers miss these when they're. Here’s one I found for Ahrefs: Unlinked mention for Ahrefs. 🎓 TAKE MY FREE NOTE-TAKING COURSE: Domain Authority (DA) and Ahrefs Domain Rating (aDR) are two parameters that are important in website assessment. Designed for keyword research for Google Ads, Google Keyword Planner (GKP) is an invaluable tool in an SEO’s toolbox. It can also personalize your outreach. Browse through the brand mentions, and look for unlinked mentions:Step 1. If you are serious about your blog or business then you need to invest in powerful SEO tools to automate tasks that normally take hours to complete. Let's say that somewhere in a note this text occurredWe have a large client that we've just taken on board for organic search marketing. In fact, Moz estimates that off-site SEO-related factors likely carry more than 50% of the ranking factor weight. daily-drop` once I have added it. . One, these are authority sites and will increase your Moz DA, Ahrefs DR, and other SEO metrics. Just input your URL into their Link Explorer tool. Compare SEO Products See which Moz SEO solution best meets your business needs. There are several ways to find unlinked brand mentions. It’s another link reclamation opportunity that affects SEO. Although Google may give value to a mention even if it is unlinked, links provide a greater amount of search engine optimization (SEO) value. Moz Unlinked Mentions. Not sure why the top list would default to showing 0 / expanded and the bottom to showing blank/be hidden; by default “Unlinked Mentions” should show the # of unlinked mentions (even if 0): not blankFirst, to see the “Link” button, you need to have an Unlinked Mention. You want to find all the links that will add value. To restore the thought names and/or links and mentions: • Right-click within the Notes area and click Show Mapped Links, Show Backlinks, and/or Show Unlinked Mentions in the context menu. Options. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping you. Unlinked Mentions. Bill Slawski, ace SEO vampire hunter has been battling this beast [seobythesea. Helping you build a larger audience for your website content. #1 Use Fresh Web Explorer and Google to find fresh brand mentions. To find unlinked brand mentions: Create a Google Alert for your brand nameYou can use tools like Moz’s Fresh Web Explorer to type in your brand and find any unlinked mentions across the web. Google Search Console – Official tool for monitoring Google’s index. 3. 5. Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. Find Link Building Opportunities. The more search engines are getting signals (even unlinked mentions) that verify that you're an authority in your field, the more your brand will be trusted and rank your pages well on. View ranking changes over time. An “unlinked mention” occurs when any website mentions your brand, name or website without including a link to your site. First, identify a popular topic, research the best content available, and then create a more comprehensive, up-to-date version. Google Alerts – Helpful for finding unlinked brand mentions. For example, if people are discussing your product in a forum, join the conversation, answer some questions, and include a link. 2. Say you lost your wallet, your toy truck, that evil girl in the playground who stole your best friend… Each of these lost things brought some form of value to your life, and now they are gone. 12. Moz Fresh Web Explorer (Paid) We highly recommend Moz Pro tools, and one we like to regularly use is the Fresh Web Explorer. This template automates checking Google search results for pages that mention your brand, but don't link to your domain. #29. It usually happens to many ones by mentioning some others researched data while blogging. outside of Obsidian. To find unlinked brand mentions: Create a Google Alert for your brand nameSemalt SEO Extension is a free SEO tool to track websites’ Google rankings and spot issues that keep you from attracting traffic. The platform adopts a proactive approach to tracking unlinked mentions and competitive link opportunities, giving you comprehensive data on keywords. Among the best link building software, are Aherfs, Moz, Hunter, etc. 1. However, certain types of content work better as linkable assets than others. 3. The person is already familiar with your brand so asking them to add a link to the mention is often enough to win the link. Unlinked Brand Mentions: The Ultimate Guide by Moz The Definitive Guide to Competitor Backlink Analysis by Moz By staying up-to-date with the latest link building tactics and implementing them effectively, you can improve your website’s search engine performance and drive more traffic and revenue to your site. For more ideas on how to monitor your brand in a crisis, check out BuzzSumo’s. " Backlinks are important to people moving around the internet and to Search Engine Optimization (SEO). . 💡 #1 Know advanced search commands inside and out. To do this, you can use. Turning brand mentions into links also gives you the opportunity to. Now, by “brand mentions”, we mean all those instances in which the name of your website or company has been featured on third-party posts. By Antonio Gabrić · November 22, 2022 Backlinks are gold—we all know that. e. How to do it. Turning unlinked brand name mentions into links is one of the quickest and proven link building strategies you can place a bet on. Moz Local Raise your local SEO visibility with complete local SEO management. To do this, you can use. A survey conducted by Search Engine People shows that only 3 in 10 marketers are making attempts to reclaim unlinked brand mentions on other sites. Unlinked mentions are arguably some of the lowest-hanging fruit when it comes to link building. This is a gold mine to find information about sites mentioning your brand. “A great way to build more links is to locate unlinked brand mentions. Seiring dengan semakin berkembangnya dunia SEO, saat ini pengecekan terhadap unlinked brand citation ini bukanlah hal yang sulit untuk dilakukan. 2. To find unlinked brand mentions, use a search tool like MOZ. Ask your customers to mention your brand on their website or blog, and then kindly ask them to insert a backlink on your brand name. Broken link buildingKnow the significance of linkless mentions in SEO for improved search rankingsNamely, Moz’s Domain Authority (and Page Authority),. You want to find all the links that will add value. If you can contact the. Unlinked brand mentions are not the only mentions you can make linkable. Increased domain authority by converting mentions to links. But search engines also consider a site’s off-page SEO factors when deciding where it should rank. Real-Time Unlinked Mentions. According to Moz, their DA metrics are updated in real-time as those links are recognized and analyzed. According to Moz, high-quality backlinks can also improve your domain authority. Digital PR devalues those opportunities if there isn’t a DoFollow backlink that comes with that opportunity. My personal favorite is SEMrush. Step 1: Research Use a tool to scan the web for unlinked mentions of your brand. I'm using the unlinked mentions tool and as far as I can see the mentions are from my own site! I've attached a screen grab. BuzzSumo Alerts will let you know about harmful unlinked mentions that would sneak through if you were only tracking links. Here’s how: 1. Backlinks. 12. Turning unlinked brand mentions into links (also known as link reclamation) is one of the highest-converting link opportunities out there. 20 is a minimum. Inside Alerts, go to the “Mentions” tab then enter a search query. Open the “outgoing links” panel for any page that has outgoing unlinked mentions. The subscription-based service crawls 5 billion web pages every day and offers data-driven platforms for keyword research, backlink research, rank tracking, web monitoring, and competitive analysis. Step 2. One of the key reasons why the DA of websites reduces is due to the increase in the number of spammy domains. Setting up an alert for your brand. BuzzStream can go actually go a few steps further, which is one of the reasons why it’s the most-used tool for link building after Google Analytics and Moz. Every unlinked mention is an opportunity for building valuable links. You will automatically check indexed backlinks, and the tool will show you all necessary data, such as the domain authority, spam score, link changes (new/lost), and more. It will send you a weekly email telling you where your brand was mentioned. 4 Types of Unlinked Mentions to Find. This hos you can leverage this strategy to acquire backlinks: Identify mentions without links (Google Alerts is helpful here). Informational articles or ecommerce. Source: Moz Unlinked Brand Mentions. Consumers want to find results that are. 5. Unlinked Mentions. It can be particularly helpful for new websites trying to get those first 50 to 100 backlinks. Explore all the free SEO tools Moz has to offer. Below is an example of an email template I use to help acquire links through unlinked brand mentions. Pricing Comparison. " Backlinks are important to people moving around the internet and to Search Engine Optimization (SEO). That's what's known as an unlinked brand mention: they said our name, but they didn't link to our website. Having unlinked mentions; Improving your internal links; Publishing linkable content; Learn how to reduce spam score; How Often Your DA Score is Updated. We mention this primarily to demonstrate that Moz practices what they preach; utilizing SEO to power their inbound marketing strategy. Discover techniques like broken linkbuilding, unlinked brand mentions, link. Pro tip: Reach out to the sites with unlinked mentions to see if they'll link back to your site to secure more backlinks. Moz Local Raise your local SEO visibility with complete local SEO management. MOZ. Moz will send out emails based on your established campaigns. StumbleUpon Ads. Ping sources that may have talked about your brand, website, people, or products without giving you a link and you can often encourage/nudge that link into existence (along with the great SEO benefits they bring) An indispensable asset for any search optimization strategy. Higher search rankings. This shows you which sites link to a domain or URL. So there could be a few good reasons why your score hasn't gone up yet: You may not have enough links to cause the score to go up. Like this one: These are easy backlink pickings since the person is already talking about you, just need a little bit of an extra incentive to turn it into a proper backlink. #8. Unlinked brand mentions occur when a website mentions you in a piece of content, but without linking back to you, in what could’ve been a perfectly good backlink! What you can do is use the right tools, like Google Alerts, to monitor your brand mentions and identify which ones are unlinked. Semrush – No special discount, but you can get a 16% discount on an annual subscription. Unlinked Brand Mentions. Either way, during the course of your brand name building process (unlinked mentions, links, citations) - I would throw in the. SearchMoz was the first & remains the most trusted SEO company. Reach out to them and ask the website owner to turn that mention into a backlink. 12. Catching the unlinked mention as quickly as possible will help you acquire the link and journalists. DA – Domain Authority/Page Authority (by Moz) DR – Domain Rating (by Ahrefs) Trust Score (by Semrush) Domain influence (by Cocolyze). However Obsidian keeps telling me that 2022-07-17 is an unlinked mention Similar to this within my dataview that shows stuff I have done this week Table FROM -"70 journal" WHERE file. com, you’d search for this: In this case, the search finds over 59 million results:. Many websites may mention your brand or website without actually linking to your site. Link Reclamation. If you're in broken link building (and to a lesser extent, a tactic like unlinked mentions), you're offering "visitor experience improvements" to a webmaster or page curator who's dedicated to a particular audience. 5. DA is a ranking metric by Moz which assigns websites with scores ranging from 0 to 100 depending on how likely a backlink from them can boost your website’s position in Google. As the name suggests, an unnamed mention happens when somebody mentions your brand or website, but does not actually link to you. ”But that link to “vulnerability” is not showing up on the local graph for the “Normative concerns…” page. Check to see if your chosen. One way to build backlinks is to guest blog on other websites. IN THIS ARTICLE What Is An Unlinked Brand Mention? Why Is Unlinked Brand Mention Hurting Your SEO? What Are The Types Of Unlinked Brand Mentions?. A neat feature is their predictive analytics tool, which gives your content a “Predictive Score” so you know which content will drive the most social traffic. Brand Mentions. From the Links Overview chart you'll see your top level link metrics alongside your tracked. Once you create such projects, the tool will gather web mentions that include them. Tip! To see mentions of the new brand, set up a free brand mention alert such as Talkwalker Alerts. Optimize for Google Discover; 17. If there is an unlinked mention, we. Link Reclamation. Moz Link Explorer – Detailed referring domain analysis;. Moz Links API Power your SEO with our index of over 44 trillion links. Outreach checklists: Make this your starting point for contacting influencers or authors. Using the backlinks and unlinked mentions sections you can aggregate content related to a particular thought by simply mentioning referencing the thought in any other note. Or maybe there’s a tool you love that I didn’t mention here. Keyword Explorer. Shouldn't show up in the graph though. Unlinked Mentions vs Link Reclamation. Click “add to chrome”. Unlinked mentions are used when, for example, you create a new note and now want to find any place you previously mentioned that idea, so you can go link it to the new note. The first is finding files that may have mentioned a topic that I didn’t link to anything. This is not an edge case. I am the John Doherty in Google because of this: Rand is an entity: Moz is an entity, and Google knows to associate “SEOmoz” with “Moz”. Way #8: Monitor unlinked mentions. These are called "unlinked brand mentions," and they hold more power than you might think. I am the John Doherty in Google because of this: Rand is an entity: Moz is an entity, and Google knows to associate “SEOmoz” with “Moz”. Not just an SEO tool, SEMrush is an all-in-one marketing suite that helps you manage SEO, paid traffic analysis (ad strategy, competitor’s paid traffic analysis, etc), social media marketing, and even PR (brand monitoring, discovering. MOZ’s Fresh Web Explorer:. It could be in the form of an article, blog post, forum comment, etc. Backlinks are also called “links”, or "inbound links", or "incoming links. Moz’s Link Explorer concludes our big trio of backlink monitoring tools and allows you to run extremely in-depth link audits of any website, track new and lost links, and even check link spam scores. 1. In fact, it has an automatic mode that automatically pulls all pages that fit your criteria into. But if you knew of a way to get them back you’dThe Best Backlink Tools in 2023. Let’s say that you’re Apple. You need to review these sites for quality; otherwise, you might end up with a Google Penguin penalty. For example a website about British hedgehogs has a page about a hedgehog awareness drive and links to a helpful and relevant resource that aids in. Moz is a fantastic tool to help you do just that. Convincing them to add a hyperlink is easier; It’s cost-effective and highly converting; The trick is to find mentions that are unlinked. Domain Rating is a comparative metric (like Moz’s DA) that compares the strength of a website’s backlink profile to others in Ahrefs’ database. Buzzstream – Comprehensive management of the outreach activities. 2. According to Moz, high-quality backlinks can also improve your domain authority. Moz Links API Power your SEO with our index of over 44 trillion links. 💡 #2 There are more keywords than just the brand itself. In this article, we're going to explore what unlinked brand mentions. 301 Moved Permanently. Moz Unlinked Mentions. Time for another quick win: unlinked brand mentions. Step 1: Research Use a tool to scan the web for unlinked mentions of your brand. Here are several effective methods to uncover these mentions: Conduct regular Google…Unlinked Brand Mentions. Turn Unlinked Brand Mentions into Backlinks. I would go for the "no-space" version for this one. Unlinked brand mentions are plain-text mentions of your brand, without an actual link to redirect internet users to your site. Search online for mentions of your brand or representatives of your organization to find other mentions of your company. . Link Building. These can easily be discovered in three ways: Using a software platform like Moz or Ahrefs that detects unlinked mentions. For example, if you wanted to find unlinked mentions for Ahrefs. Moz Pro Your all-in-one suite of SEO essentials. The brands can certainly have a lot of mentions. Leverage link analysis tools like Ahref, Moz, Semrush, etc. I reviewed 10 popular link building tools including Ahrefs, GroupHigh, BuzzStream, Moz, Ninja Outreach, and lots more. Moz - A link building blog that regularly publishes on the current trends in the industry ; Point Blank SEO - A publication dedicated to link building strategy,. Unlinked Mentions vs Link Reclamation. Let’s answer two commonly asked questions about link building. These can easily be discovered in three ways: Using a software platform like Moz or Ahrefs that detects unlinked mentions. Finding Unlinked Mentions. It’s especially effective when you optimize your site for local. 1 Moz Alternative #1: SEMRush. These are websites that can potentially impact the DA of your website. The city has a population of 91,867, and. If you haven’t checked out Fresh Web Explorer, you really should. Additionally, Ahrefs’ Content Explorer can be used to find unlinked mentions and Prowly News Alerts can also be utilized for searching images. Put in –yourdomain. 5. Steps to reproduce. It provides the following options: - **Collapse results** toggles. Unlinked Mention Link Building . How to Use Ahrefs to Search for Unlinked Brand Mentions. For outgoing. When trying to find unlinked mentions, you can look for mentions of your brand, your products, or even your company’s founder, CEO, or. Modern 360-degree SEO tools like Semrush, Ahrefs, and Moz also include the functionality to suggest link-building opportunities that can boost your backlink profile. I am the John Doherty in Google because of this: Rand is an entity: Moz is an entity, and Google knows to associate “SEOmoz” with “Moz”. If you’ve generated a long list of websites that have branded yet unlinked mentions, check their Moz Domain Authority and Page Authority or Ahrefs Domain Rating to see their. FREE SEO Strategy Session. Can anybody please confirm and share your thoughts on this? The idea is to finish up with a list of unlinked mentions in spots where a link would fit naturally for the publisher. The link prospecting tool enables you to discover unlinked mentions quickly and effortlessly. Edit: One solution seems to be to open the vault in VSCode or Atom, and do a search and replace on the whole vault. Apart from Quora, I use other social media sites to get more engagement with my content. But not all of those mentions are linked to your site. Unlinked Mentions Finder: Our own Sean Malseed has created RankTank. Thus, analyzing your competitors’ homepage links will tell you where they’re getting mentioned. This is an excellent opportunity to request that they add a link pointing to your website. This provided the opportunity to pursue unlinked. it’s 99 searches, 1 search per other file. It can also personalize your outreach. You can also look for posts that mention your brand, but don’t provide a backlink. Get Free Report. Moz Link Explorer. Broken link building. Unlinked mentions are when your brand or website is mentioned online without a link back to your site. It does show up as an “Unlinked mention” in the “vulnerability folder” – where you can see that there are already double-brackets around the title of the “Normative concerns…” page. com to find unlinked mentions. MozMozMozHowever, you can also do manual research to monitor changes in review ratings, unlinked brand mentions, or social media engagement on trending posts to add to your reports. Step 1: Checking for Unlinked Mentions. once u have vscode installed u can open your vault with File > Open Folder and choose your Obsidian vault. The graph always shows the main keyword which is a little bit irritating, because there is a link shown that doesn’t exist at first sight on the page. #7: Suggest a Link from an Unlinked Mention. We see this with Moz branding “10X content” and other similar examples. com] for years. Access to metrics from top tools like Moz, Alexa, and Majestic. 15. Best for finding unlinked mentions. BuzzStream can go actually go a few steps further, which is one of the reasons why it’s the most-used tool for link building after Google Analytics and Moz. You create an account, connect your brand, and you can start looking for brand mentions. 39Get instant access to brand mentions across social, news, blogs, videos and more. Discover the website’s best-performing pages as. Step #2: Understand What You Want To Link To And Why. The Types of (Unlinked) Brand Mentions You Should Pursue. To calculate the domain authority, Moz uses several factors, such as the unique links pointing to the main domains. Via manual direct email. For a brand term like "Cheese Media" I would definitely start with the space since nobody really searches for something like that and you'd easily get that "brand". When your brand is mentioned positively somewhere on the web, it’s an opportunity to get backlinks. Basically, you’re searching for people that mention you, your product, or your brand on the web…but didn’t actually link to your site. With the free version, you can search 10 domains and URLs each month. If you’re going to spend months ranking for a single keyword, you need to pick something big enough to justify the effort. Twelve Rules of the Unlinked Road. Link building checklists: Work through your unlinked mentions, contacting authors and journalists to offer something of value (ie a story, unique statistic, chart etc) in return for a do-follow link. StumbleUpon Ads. Unlinked mentions. How to Convert Unlinked Mentions into Quality Backlinks? November 29, 2022Moz Link Explorer – Detailed referring domain analysis; Semrush – Great for large SEO projects;. Now that you have located, listed, and prioritized your unlinked mentions, you can begin your outreach efforts. Paying attention to the discussions of your customers and prospects can. Backlinks are still a key ranking factor in 2021, yet link building and digital PR also remains one of the trickiest areas of the SEO mix when it comes to helping your website to rank effectively. . Discover link openings – With Moz Pro, you can likewise effectively find unlinked mentions, recover broken links, find serious link openings, and get site contact information on any website of your rivals. This strategy mostly. Acquiring all the links you deserve can move the needle on search and traffic. Using advanced search operators to find. Among hundreds of different link building software to choose from, the best link building software will be the one that can reduce manual labor, produce the most effective result, and streamline the process. If I clink on “LINK” to add. Their link analysis (aka the Moz Mozscape Index) is updated every three or. One way to put a bit more oomph in an unlinked mention and make it more useful for your brand is to turn it into a nofollow backlink. Using a tool like Ahrefs or Moz, search for your brand name via a search operator such as yourbrandname -site:yourdomain. Link Building Strategies to Avoid You can also use Link Tracking Lists to help track progress for link opportunities you’ve identified through unlinked mentions of your brand or your competitors. STAT SERP tracking and analytics for enterprise SEO experts. Using prospecting tools: Find bulk mentions using Moz Fresh Web or Ahrefs Context Explorer then upload the site. When Google implemented its Penguin update, the algorithm targeted manipulative link-building tactics, making quality inbound links. Not all mentions will be a great link-building opportunity. 4. 41. If another website is taking the time to mention your business, it means they already see some value in your product/service, perspective, or content. This is probably partially driven off anchor text, but that’s by no means the whole story: I also heard directly from a Googler that because Google knows entities, they can and will associate your. Here is why: Notion backlinking relies heavily on @, [ [ ,+ for backlinks to appear on the referred page, as backlinks. People might be talking about your site or brand on the web. Set Up Alerts for Future Mentions. Outreach involves contacting the webmaster and asking them to add your backlink to the page that mentions your brand. What was once only necessary for ecommerce sites is now becoming more of a necessity for all sites. This factor is very important when you're aiming to get more brand mentions that would really impact your site's SEO efforts, branding, and conversions. Ahrefs – Best for advanced SEO professionals. 41. , to find out what sites link to your competitors and identify link building opportunities. Say you lost your wallet, your toy truck, that evil girl in the playground who stole your best friend… Each of these lost things brought some form of value to your life, and now they are gone. Better site metrics and SEO scores. We’ll get more into how they’re able to accomplish this shortly, but first a little background on the company: Moz (originally called SEOmoz) was founded in 2004 by Rand Fishkin and his mother Gillian. Broken link building involves three simple steps: Find a relevant broken link on a website; Create something similar to the broken resource; Ask anyone linking to the dead resource to instead link to your working resource. ‘no backlinks found’ and 0. Link reclamation is the process of finding a mention of your brand online and asking the publisher/site to convert it into a link. No one likes to lose things. Connect with the mention's author. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media. This helps you discover unlinked mentions that can be turned into valuable backlinks. Link reclamation is not the same as claiming unlinked mentions. How to find “unlinked mentions” opportunities. Below is a step-by-step approach to finding these unlinked mentions of your brand and reaching out to the publisher to generate a high-value backlink. This encourages you to reveal heaps of value link building sources so you can expand your traffic to your blog or site. Let’s look at some examples of each. Powered by FreshScape, you can use Fresh Web Explorer queries to find mentions of a brand or site without links. This is probably partially driven off anchor text, but that’s by no means the whole story: I also heard directly from a Googler that because Google knows entities, they can and will associate your. Best tools to use: Moz Link Explorer, BuzzStream Free Tools. 2. cday >= date(2022-07-18) WHERE file. For all other types of businesses, there is a 20% discount on the annual subscription. Moz Local Raise your local SEO visibility with complete local SEO management. Set Up Alerts for Future Mentions. Freshweb Explorer: A handy tool from the team over at Moz. “BrandName”. The Unlinked Mentions tool in Open Site Explorer works like Talkwalker and Google Alerts but seems to be updated more regularly. SEMrush beats out Moz in terms of social media analysis. Step 3: Crafting a good pitch to boost your outreach efforts. When building out your custom search operator, you will want to follow this outline:. In return, you usually get to include a link back to your own website. 2% of all top 50 search results had at least one external link pointing to their site,. These connections are important to me. Hi Mozzers, Just a quickie, with the unlinked mentions being retired, I was wondering if Moz have any plans to bring this feature back through the new link explorer? Many thanks!Hi Moz community, Seems like Bing already confirmed that they are using link-less mentions for the ranking graph and some SEO experts believe if Google also employing. If your website has been around for a while, there’s a good chance people already talk about your brand. If the link you’re expecting to see is not coded as an html link, it will not be indexed and added to your backlink profile in Moz. It will send you a weekly email telling you where your brand was mentioned. Check your Sitelinks Search Box. If you're in broken link building (and to a lesser extent, a tactic like unlinked mentions), you're offering "visitor experience improvements" to a webmaster or page curator who's dedicated to a particular audience. Ahrefs provides a number of tools and resources for digital marketing. openrestyIn this example, my James Clear note is connected to the following notes: Atomic Habits; MOC – Habits; Bookworm 63; These three notes are also listed in the Linked Mentions section, but below that is a section called Unlinked Mentions that shows every other place in my Obsidian library where James clear is mentioned. You can integrate it with Ahrefs, Google webmaster tools (GSC), and Moz. Top search engines have said so. Linkody is a dedicated backlinks monitoring tool with all the features you need to track campaigns. Ahrefs, Moz, etc. This is a great way to build exposure for your website and improve your search. You’ll be presented. Kaila Strong wrote an excellent guide over on Moz that goes into more detail about how you can find unlinked brand mentions. But the fact is, whether completely intentional or editorial preference, many sites simply don’t link out a lot. First, you need to ensure that people are actually mentioning your brand or a product you sell. The brand name in the post does not link to your site.